If you’re looking at planning a holiday in the UK this summer, the usual destinations maybe the likes of Cornwall or the Lake District. However, the chief executive of UKHospitality is urging holidaymakers to head to the UK’s major cities such as London instead.
iNews reports that hotels and restaurants in popular idyllic locations such as the Lake District are facing huge challenges as they are deluged with booking requests for the summer months, but hospitality businesses in UK cities are significantly quieter at the moment due to the lack of international tourists.
Kate Nicholls, CEO of UKHospitality has suggested that while holidaymakers in the UK might be looking to escape urban life, there is an opportunity to explore the UK’s major cities while they are relatively quiet.
Instead of joining the rush to book accommodation and excursions in areas that are struggling to cope with demand, Nicholls is encouraging people to take another look at other parts of the country, which will be able to ‘absorb the bookings’.
“Towns and cities do have the capacity, London certainly has. If people want to go to tourist hotspots in the Lake District, Cornwall or Devon, that will be more challenging,” she said, also recommending Birmingham and Manchester.
“It’s a great time to be able to see things [in those cities].”
According to an analysis published by the Mayor of London, Sadiq Khan, spending by tourists in the capital fell by almost £11 billion in 2020.
Over the last few years, approximately three-quarters of overnight visitors in Scotland were based in the UK, but international visitors account for a higher level of spending and longer stays.
There were 17.5 million overnight domestic stays in Scotland in 2019, generating £5.9 billion. While international visitors accounted for only 20 per cent of overnight stays, they spent £2.5 billion – more than 40 per cent of the total sum.
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